SEO, AEO + Traffic Generation
Get Found by the Right People at the Right Time
When someone searches for a service you provide, you want your business to be among the options they consider. If they can’t find you, that inquiry may go to someone else before you’ve had a chance to speak with them.
Seraphina Creative helps businesses, brands, and creators improve their visibility in search results, Google Maps, and AI-generated answers. We review your website and business information, identify relevant searches, and develop content that answers your customers’ questions.
When paid advertising fits your goals and budget, we also manage Google Ads campaigns to reach people searching for your services.
Services INCLUDE
SEO, AEO +
Traffic Generation
Search Engine Optimization (SEO)
Local SEO
Google Ads Management
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Answer Engine Optimization (AEO)
Keyword Research
Search Visibility Optimization
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Generative Engine Optimization (GEO)
SEO Content Strategy
Traffic Growth Strategy
Google Business Profile Optimization
Search Engine Optimization (SEO)
Your service pages should answer the questions behind a customer’s search. We improve existing pages and identify missing content so visitors can understand what you offer and whether it meets their needs.
SEO services include:
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Updates to page titles, headings, and content
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Technical SEO improvements
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Clearer page structure and internal links
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Keyword research and content recommendations
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Search visibility and performance analysis
Local SEO
When someone needs a nearby provider, they need to know whether you serve their area and offer the right service. We make those details clear and consistent across your website and local business listings, so customers can decide whether to contact you.
Local SEO services include:
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Google Business Profile optimization
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Keyword targeting for your services and locations
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Business listing checks and corrections
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Location page planning
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Review strategy to help customers evaluate your business
Google Ads Management
You should be able to see which ads lead to calls or inquiries. We build Google Ads campaigns around your services and budget, then use conversion data to guide changes to targeting, messaging, and spending.
Google Ads management includes:
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Campaign setup and keyword targeting
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Ad copy creation
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Landing page recommendations
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Conversion tracking
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Ongoing performance reviews and campaign adjustments
Keyword Research
Your customers may describe what they need differently than you do. We research the phrases and questions they search for, then identify which ones fit your services. That gives you a clearer basis for deciding which pages and topics deserve your time.
Keyword research includes:
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Analysis of search terms and what people want to find
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Competitor research
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Local and service-specific keyword opportunities
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Recommended keyword targets for pages and content
Answer Engine Optimization (AEO)
A clear explanation of costs or what to expect can help someone feel ready to contact you. We structure that information into focused answers, with supporting detail for people who want to learn more.
AEO services include:
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FAQ planning and answer development
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Question-based headings and clearly organized answers
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Content refinement for featured-snippet opportunities
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Examples and supporting sources that substantiate your answers
Generative Engine Optimization (GEO)
When someone uses AI search to compare providers, you want accurate information about your business available for it to reference. We build on your SEO work by clarifying what you do and supporting your expertise with evidence from your business.
GEO services include:
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Consistent business and service details across your website and profiles
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Content built around your experience and examples of completed work
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Clear connections between related services and topics
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Structured business information where appropriate
SEO Content Strategy
We turn search research into a clear plan for what to update and what to publish next. Each topic connects to a service you offer or a decision your customers need help making, giving your content a purpose before you spend time creating it.
SEO content strategy includes:
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Review of existing content and gaps in topic coverage
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Recommendations for service page improvements
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Blog topics and article outlines
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Priorities for updating existing content and creating new pages
Google Business Profile Optimization
Outdated hours or missing service details can leave a customer unsure whether to contact you. We keep your Google Business Profile current and useful, so people can check what you offer and how to reach you.
Google Business Profile services include:
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Business information, hours, and service area updates
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Category selection and service descriptions
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Posts featuring relevant news, offers, or recent work
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Review strategy recommendations
Who We Work With
We plan search content and campaigns around what people are looking for, where they’re searching, and what helps them choose your business.
Contractors & Home Service Businesses
Reach nearby customers searching for repairs, installations, and estimates, with content focused on your services and the areas you cover.
Real Estate Professionals
Help buyers, sellers, and property owners discover your local knowledge through neighborhood information and answers to common real estate questions.
Professional Service Firms
Explain the problems you solve through search content that helps prospective clients understand your expertise and compare their options.
Healthcare & Wellness Practices
Help people find your practice, understand your services, and learn what to expect before requesting an appointment.
Salons, Spas & Beauty Businesses
Help nearby clients find the services they want, with clear treatment information, business details, and paths to booking.
Retail Stores & Online Shops
Make your products and store information easier to find, whether customers are planning a visit or shopping online.
Creators, Influencers & Personal Brands
Help people discover your content, expertise, courses, and products through search beyond your existing social audience.
How We Improve Your Search Visibility
Research & Strategy
We analyze your market, competitors, audience, and opportunities to create a strategic roadmap.
Optimization & Implementation
We implement improvements across your website, content, local presence, and advertising campaigns.
Monitoring & Refinement
Performance is monitored and optimized over time to improve results and adapt to changing search trends.
Long-Term Growth
Search visibility is an ongoing process. We focus on building sustainable authority that continues generating opportunities over time.
Frequently Asked Questions
1
How long does SEO take to show results?
Some changes can show effects within weeks; others take several months. The timeline depends on your website’s starting point and the work needed. We’ll discuss expectations after reviewing your current search performance.
2
Should I choose SEO, Google Ads, or both?
SEO works on your visibility in unpaid search results. Google Ads provides paid placements while campaigns run. We recommend an approach based on your goals and budget, which may mean starting with one.
3
Do I need a new website first?
Not necessarily. We can review and improve an existing website. If its technical setup limits what we can do, we’ll explain what needs changing before proceeding.
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How will I know whether it’s working?
We review search visibility and website traffic alongside tracked inquiries, such as calls or form submissions. We explain what the results mean for your business and use them to guide the next round of work.
4
Do I need every service listed on this page?
No. We recommend work based on the gaps we identify and the priorities you choose. The scope is agreed before work begins, so you know which services are included.